DrinkSense provides the facts so you can make informed choices about alcohol. Choices that can bring positive influences to your life like adding more energy to your days, creating unforgettable memories and improving your overall well-being.

If you choose to drink alcohol, here you will find tips, tools and information to maintain a balanced lifestyle.

Baby playing with stuffed toy. Text: Let's all support an alcohol-free pregnancy.

Experts say that no amount of alcohol is safe to drink during pregnancy.

Every new parent wants to have a healthy baby.

To help make that happen, here’s some information about the risks of drinking during pregnancy and some ways to keep your developing baby safe. 

Learn how to support an alcohol-free pregnancy.

Memorable Nights. Incredible Mornings.

People drink on all sorts of occasions – when celebrating, socializing or just hanging out.

If you choose to drink, following Canada’s Guidance on Alcohol and Health can have a positive influence on your health and help you create a balanced lifestyle.

Read about Memorable Nights. Incredible Mornings.

Friends enjoying an alcohol-free night out. Text: Memorable Nights. Incredible Mornings.

Find Your Perfect Mix

Every good party follows a classic formula: a theme to set the vibe + a spicy playlist + satisfying snacks + tasty sips = The Perfect Mix.

Check out our curated party plans.

Three scenes of people enjoying mocktails

Let's Order Mocktails

There’s more than one way to order an alcohol-free beverage and we’ve created three signature mocktails that tell it like it is so you don’t have to. Let’s order mocktails, no questions asked.

Check out our curated party plans as well as our library of exciting mocktail recipes.

View mocktail recipes here

Try a mocktail, don't miss a thing.

Canada’s Guidance on Alcohol and Health

Canada’s Guidance on Alcohol and Health, released in 2023 and based on scientific evidence, offers Canadians the information needed to make well-informed and responsible decisions about their alcohol consumption.

Read Canada’s Guidance on Alcohol and Health


Little Talks – BIG Impact

Little talks can have a BIG impact, especially when those talks are about alcohol.

The Little Talks – BIG Impact program can help you start the conversation with your kids about drinking and most important of all, keep that conversation going. DrinkSense can provide tips, facts and conversation starters for your first little talk and all the other ones you have after.

Read about Little Talks – BIG Impact

Two men and their son smiling. Text: Little Talks can have a Big Impact.

Make it Memorable - Young Adults

When you add DrinkSense to the mix, you can count on creating positive memories and feeling great about your night.

It’s your friends, the laughs you share and the memories you create that make your night fun – not how much you drink.

View our Make it Memorable campaign

Woman in colourful dress. text: Make it Memorable

More Resources


Helpful links

There's a lot more information on how to enjoy liquor responsibly. Learn what else you can do to engage your DrinkSense.

Finding help

If you're concerned about your drinking or that of someone you know, there are more problem drinking resources you can turn to.