Community Support

We partner with communities in meaningful, impactful ways that can add lasting value to the lives of Manitobans. Here's how we helped in 2018/2019:

• Sponsorship: $2.2 million across 350 organizations supported
• Employee Contributions: 5,400 volunteer hours and $107,800 donated to United Way and All Charities campaign

To be considered, the applying organization must meet the following criteria:

• be Manitoba based or have a Manitoba division/chapter;
• have a Canada Revenue Agency registered charity number or be a registered non-profit organization. Consideration will be given to community organizations applying to the Festival Program, host committees for major events taking place in Manitoba, and organizations that have a direct business relationship with Manitoba Liquor and Lotteries; and
• be able to demonstrate sound financial practices.

In addition, the event must:

• be accessible to the general public and directed toward the community at large;
• provide significant economic gains for the host community;
• be viable without continued support from Manitoba Liquor and Lotteries; and
• the majority of funds raised must stay in the Province of Manitoba and primarily benefit Manitobans.

We are unable to provide sponsorship support for:

• for-profit organizations;
• conferences, seminars and workshops;
• events targeted primarily to children;
• research projects;
• capital funding, or core and/or ongoing operational costs;
• endowment campaigns or projects;
• political parties, political initiatives or candidates;
• organizations with a controversial mission;
• national or international initiatives where Manitoba is not the host;
• religious organizations that limit accessibility and community inclusion;
• individual or team pursuits (i.e. wedding socials, trips);
• events/organizations of a narrow scope, e.g. limited audience and demographic;
• fraternal organizations;
• advocacy organizations; and
• community club teams and events (i.e. Scouts, choirs, bands, athletic tournaments).

Sponsorship requests will also be evaluated for promotional and strategic fit. The event should meet one or more of the following criteria:

• provide significant activation and branding opportunities;
• provide recognition and benefits to Manitoba Liquor and Lotteries and demonstrate a reasonable return on financial investment or corporate image;
• reach a target audience specific to Manitoba Liquor and Lotteries' business objectives and provide opportunities to promote our product brands;
• have a direct business relationship to one or more of Manitoba Liquor & Lotteries’ business units or product lines;
• provide an opportunity for social responsibility messaging;
• provide an opportunity for gaming or beverage alcohol product education;
• provide a volunteer opportunity for Manitoba Liquor and Lotteries' employees.

We look for sponsorships that align with our core business interests and promote quality of life in Manitoba through arts and culture, health, major sporting events and broad based provincial initiatives.

Apply Here

Festivals strengthen rural communities across Manitoba. The Community Festival Program provides the opportunity to celebrate and recognize the volunteers that make these festivals possible. 

Financial support is a maximum contribution of $2,000 using the formula of $20 per volunteer. For example, a festival with 75 volunteers would receive $1,500 (75 x $20). Branded shirts are also provided for volunteers to wear during the event—please see the Festival Program Additional Questions form. As part of our support, we seek the exclusive title sponsorship of “Volunteer Sponsor.”

Application deadline::

• January 1 for all festivals happening between April 1 of the same year and March 31 of the following year.

How to apply:

1. Review the Basic Eligibility criteria above.
2. Download and fill out the Festival Program Additional Questions form:
   Festival Program Additional Questions Form
    
3. Click on the ‘Apply Here’ button below to start your online submission. At the end of the application, you will have a chance to upload any supporting documentation, including the form you filled out in Step 2.

Apply Here

Used casino playing cards are available for qualified groups. The quantity of cards issued will be based on available stock. Cards must be used for recreational purposes and not resold. Note: Cards cannot be issued to groups for use by anyone under the age of 18 (e.g. schools, children’s camps, etc.).
 

Apply Here

Does your organization need equipment or furniture? We occasionally have used assets that are available for donation. Organizations may submit a wish list of items needed by filling out an application form. Wish List forms are kept on file until the items become available. Items are allocated on a first come first served basis.

Apply Here

We donate promotional merchandise of approximately $25.00 in value to a variety of fundraising events in support of community, charitable and non-profit organizations.  Please note: Wedding socials and fundraisers for individual trips/initiatives are ineligible for support.

Apply Here

Community, charitable and non-profit organizations may apply to place coin boxes for one month in Winnipeg Liquor Mart Stores. Priority will be given to organizations that have not received funding during the previous fiscal year.

Please check back in the fall/winter of 2021 to apply for our 2022-23 calendar.

For information regarding placement of coin boxes in Liquor Mart stores outside of Winnipeg, please contact us at 204-957-2500 extension 2411.