From sponsorships for community festivals, arts-groups and charitable events to funding for minor infrastructure projects, Manitoba Liquor & Lotteries supports a wide range of initiatives that contribute to the quality of life in our province.
If you are a Manitoba based charitable or not-for-profit organization, you may be eligible for sponsorship from one of the sponsorship programs outlined on this page.
409 Manitoba community organizations received more than $4 million
in sponsorship from MBLL in 2024!
IMPORTANT
To ensure consideration, please make sure that your organization meets MBLL’s Eligibility Requirements before applying.
General Sponsorship Program
This sponsorship stream is designed for a wide range of registered not-for-profit and charitable organizations delivering programing or services to Manitobans in the areas of arts, culture, sport, health, sustainability, diversity, as well as a variety of social causes. If your event or initiative does not fall under one of the other programs on this page, apply under this one.
Eligibility Requirements Apply for the General Sponsorship Program Here
Festival Program
Community festivals are the heartbeat of Manitoba. Each year, MBLL provides sponsorship to over 70 community festivals across the province, typically as a festival’s volunteer sponsor. Application deadline is January 31 of the year for which sponsorship is sought.
Eligibility Requirements Apply for the Festival Program Here
Golf Program
MBLL’s Golf Program provides support for fundraising golf tournaments hosted by registered Manitoba charities. Application deadline is January 31 of the year for which sponsorship is sought.
Small Capital Program
MBLL provides funding for smaller community-based infrastructure projects by registered not-for-profit and charitable organizations. Support through this program provides approved groups with funding up to 50% of a project’s cost to a maximum of $30,000. A limited number of these sponsorships are available each year with application intakes on the following dates:
Intake Periods for 2026:
- January 1 – March 1, 2026
Download and complete the Small Capital Sponsorship Program Application form. Save the completed form to your computer.
Small Capital Sponsorship Program Application form
Eligibility Requirements Apply for the Small Capital Program Here
Donations Program
MBLL responds to donation requests from charitable and non-profit organizations under the following program areas:
Asset Donation Program – Charitable and non-profit organizations can apply for used items and equipment no longer used by MBLL businesses. Past donations have included [sample list – musical instruments, furniture and computers].
Prize Donation Program – MBLL can supply Liquor Mart and/or Casinos of Winnipeg gift cards as prizes for fundraising events by registered charitable and non-profit organizations.
Coin Box Program – Coin collection boxes in MBLL’s Liquor Mart and Casinos of Winnipeg locations are available to charitable organizations for fundraising. These are available for a one-month period with a single organization receiving the net collection from all locations. Please note: you will be contacted if your organization has been selected. For more information please see our Coin Box Program FAQ
Eligibility Requirements Apply for the Donations Program Here
MBLL Sponsorship Programs – Are you eligible to apply?
Manitoba Liquor & Lotteries’ (MBLL) Sponsorship Programs provide support* for a wide range of Manitoba based events, programs and organizations. They are only available to registered Manitoba not-for-profit and charitable organizations.
To ensure consideration, please take time to review MBLL’s eligibility requirements – as outlined here – before applying.
Note that meeting eligibility does not guarantee approval for support, and multiple applications for the same fundraising goal are generally not considered.
All applicants must:
- Be Manitoba based or have a Manitoba division/chapter,
- Have a Canada Revenue Agency registered charity number or be a registered non-profit organization, and
- Be able to demonstrate sound financial practices.
Consideration is also extended to:
- Community Organizations applying to the Festival Program
- Host Committees for major events taking place in Manitoba
- Organizations that have a direct business relationship with Manitoba Liquor and Lotteries
Applying events, organizations and programs should also be:
- Accessible to the public and directed toward the community at large
- Provide significant economic gains for the host community
- Viable without continued support from MBLL, and
- Manitoba focused with the majority of funds raised staying in the province to benefit Manitobans
Applicants should also be able to demonstrate a reasonable return on financial investment by providing one or more of the following benefits to MBLL:
- Significant brand recognition to MBLL and/or its brands
- Opportunities for brand activation and/or advertising to promote MBLL’s products
- Marketing/communications access to target audiences specific to Manitoba Liquor and Lotteries' business objectives
- Opportunities for gaming or beverage alcohol product education and social responsibility messaging
- Volunteer opportunities for Manitoba Liquor and Lotteries' employees.
MBLL is unable to provide sponsorship or financial support for:
- For-profit organizations
- Third-party fundraising events
- Core funding and/or ongoing operational costs
- Events that primarily target children and youth
- Research projects
- Endowment campaigns or projects
- Political parties, political initiatives or candidates
- Advocacy organizations or those with a controversial mission
- National or international initiatives where Manitoba is not the host
- Religious organizations that limit accessibility and community inclusion
- Individual or team pursuits (e.g. wedding socials, trips)
- Events/organizations of a narrow scope (e.g. limited audience/demographic)
- Fraternal organizations
- Community club teams and events (e.g. Scouts, choirs, bands, athletic tournaments)
*Manitoba Liquor and Lotteries also provides financial support for programing that provides education and/or treatment related to the use of gaming, liquor and cannabis. For more information, please visit our Social Responsibility Funding page.