Media Centre

Media Assistance

We are pleased to assist members of the news media, professional photographers and film companies with arranging interviews and access to our venues and stores, including the Casinos of Winnipeg and Liquor Marts. Please direct regulatory and licensing questions to the Liquor, Gaming and Cannabis Authority of Manitoba at lgcamb.ca.

View our guidelines for media

News Releases

View historical and current news releases on our News Releases page.


Media Resources

Manitoba Liquor & Lotteries provides video assets for the convenience of news media from time to time.
 


Status of US-made liquor in Manitoba

Last updated June 2026

Responding to American tariffs against Canadian exports to the United States, in March 2025 the Province of Manitoba directed Manitoba Liquor & Lotteries (MBLL) to cease purchasing, distributing and selling liquor made in the US. Existing inventory was pulled from Liquor Marts shelves.

In December 2025, the Province of Manitoba directed MBLL to re-open distribution and sell through that existing inventory.

Licensed establishments and stores are currently able to order remaining inventory from MBLL. Manitobans may also find these products on shelves, including at Liquor Marts, while supplies last.

Up-to-date information on which US products are available at which stores may be found on LiquorMarts.ca. and which Liquor Marts are selling select US products at a discount may be found on our Last Chance promotions page.

  • All sales of US liquor are final.  
  • Products vary by location.
  • Products are in saleable condition and within expiration dates.  
  • US liquor is not available for holds, delivery or click & collect service.


Additional Information:


Province of Manitoba news releases:

  • Manitoba Liquor Marts are a strong supporter of Manitoban and Canadian products.
  • Customers who would like to see a particular product in Manitoba are encouraged to contact the producer and request they submit their products for listing at mbllpartners.ca.
  • Affected products are being held in storage rather than returned or destroyed.
  • Licensed restaurants, vendors and other private businesses may continue selling their remaining inventory if they so choose; however, they won't be able to reorder those items from MBLL once sold.
  • Licensees may choose to buy US-made products from any private retailers who are still selling through their existing US inventory.
  • MBLL’s online commercial ordering window does not display US-made products for ordering, and Manitoba Liquor Marts have removed these products from sale in-store and online.
  • Liquor made in the US cannot be special ordered.
  • Here is what was communicated to the retail and service industries regarding this matter, both of which are publicly available:

 

Images and Video for Media Use


Videos (2)

Link to download: https://vimeo.com/1069341461

Photos (9)

Liquor Mart customer adding Canadian products to shopping cart

iquor Mart customer buying Canadian products

Liquor Mart Choose Canadian end cap display

Liquor Mart Choose Canadian shelf tag

Liquor Mart Choose Canadian sign on craft beer aisle

Liquor Mart craft beer aisle, Choose Canadian sign

iquor Mart craft beer aisle, Local MB sign

 

Liquor Mart - Controlled Entrances - January 2020

In 2019, a dramatic increase in brazen thefts and robberies in many Liquor Mart locations reached a breaking point, causing major safety concerns for customers and employees, becoming a significant burden on police services, and costing Manitobans.

Controlled entrances were introduced the following year, resulting in a major reduction in thefts and robberies.


Images and Video for Media Use

Photos (2)
Liquor Mart – Controlled Entrance 1
Liquor Mart – Controlled Entrance 2