Our Stories

Our Purpose: Enrich the Lives of Manitobans

Manitoba Liquor & Lotteries strives to make the greatest possible contribution to the economic and social well-being of our province. In everything we do, we aim to do the right thing for our customers, employees, business partners, suppliers and communities across Manitoba.

Read about how we’ve enriched the lives of Manitobans.

Supporting Fair Trade: A Month-Long Celebration, A Year-Round Commitment.

October is National Fairtrade Month. It’s an occasion for organizations and individuals across the country to celebrate collective efforts to build a fairer world. Manitoba Liquor & Lotteries (MBLL) has been a Fairtrade Workplace since 2019, annually re-earning this designation from Fairtrade Canada. .

Read about MBLL as a Fair Trade workplace.

Farmer displaying a harvest of bananas

Thompson Liquor Mart achieves LEED Canada Gold Certification.

When Liquor & Lotteries planned to achieve LEED Canada Silver Certification while designing the Thompson Liquor Mart new construction build, they did not expect to receive the LEED Canada Gold Certification. After all, this project was their first time designing and building towards LEED Canada Certification.

Read the full story behind Thompson Liquor Mart's LEED certification achievement

Photo of the external Thompson Liquor Mart building. Inside the photo, a dark blue box in the centre of the photo is the text “Thompson Liquor Mart achieves LEED Canada Gold Certification”.

Groundbreaking Research on FASD.

Many organizations throughout Manitoba work year-round to improve support for individuals with Fetal Alcohol Spectrum Disorder (FASD) or advance the prevention and diagnosis of FASD. As Manitoba’s primary retailer of beverage alcohol and as an organization proud to have social responsibility embedded in its culture, Liquor & Lotteries is committed to raising awareness of FASD too....

Read the full story on FASD research funded by Manitoba Liquor & Lotteries

Wheat fields on a sunny day

Fair Trade. We Can All Toast To That.

Considering a Fairtrade wine when you stop by one of our Liquor Marts? In doing so, you’re helping empower marginalized producers in developing countries earn their own means to a better life for themselves and their community. Here’s how...

Read the full story of Manitoba Liquor & Lotteries commitment to Fairtrade certified products

Farmer harvesting wine grapes

Delicious Delivery

Each year, FortWhyte Alive hosts a Harvest Supper, the non-profit organization’s annual fundraiser which aims to connect people with nature. This year, Liquor & Lotteries collaborated with FortWhyte for their 7th annual event in an innovative effort to bring the Harvest Supper into Manitoba homes.

Read the full story of Manitoba Liquor & Lotteries’ support for the  FortWhyte Harvest at Home Supper

Farmer displaying basket of local vegetables

Sharing our stories, from our President & CEO

“Since joining the team, I have learned so much about our purpose of enriching the lives of Manitobans. Since much of this was new to me, it might be new to you as well. So we’ll be sharing ‘Our Stories’ about the important things we do as a corporation, and as a team of employees who are dedicated to enrich the lives of Manitobans.“.

Read the full story of our President & CEO's thoughts on community sponsorship

Couple enjoying a coffee lakeside