Customer Well-Being
We are committed to helping customers enjoy our products safely and sensibly.
Our Approach
As fellow Manitobans we care about our customers’ well-being and commit to helping them use our products in a healthy and sensible way. We understand this is important for our province and our people, and we know it’s in everyone’s long term best interest to build a healthy and sustainable customer base.
GameSense
Helping customers enjoy gambling purely as a great form of entertainment is the goal of GameSense. GameSense aims to dispel commonly held myths, provides information on how the games work and provides our customers with tips to help keep their gaming experience fun.
DrinkSense
For customers who choose to include alcohol as part of their social life, DrinkSense can help them maintain a lifestyle that includes alcohol mixed with non-drinking days and an understanding of how to minimize short and long term alcohol related risks.
Help When Needed
We support people who are concerned about their drinking or gambling by referring them to helplines, treatment services, financial counselling and other support services. We also fund organizations that deliver problem gambling and alcohol addiction services in Manitoba to make sure help is available for those who need it.
Lottery retailer training focuses on age identification requirements, player information and the availability of problem gambling support services.
Through the Liquor, Gaming and Cannabis Authority of Manitoba, employees at liquor vendors, beer vendors and video lotto (VLT) sites are trained on the responsible sale of alcohol, VLT responsible gambling and player information, as well as problem gambling services.
Gambling Sensibly
GameSense customer information, GameSense website and two GameSense Info Centres.
Drinking Sensibly
DrinkSense customer information, DrinkSense website and multi-media campaigns.
Helping People with Problems
Voluntary Self-Exclusion program, funding alcohol and gambling addiction services, referral to treatment and support.
Age Checks and Refusal of Sale
Casino ID checks: 153,863
Casino Entry Refusals: 3,392
- 2,711 improper or no ID
- 386 minors
- 295 showing signs of intoxication
Liquor Mart ID checks: 791,164
Liquor Mart purchase refusals: 26,242
- 11,998 improper or no ID
- 14,244 showing signs of intoxication
Employee and Industry Training
All casino and Liquor Mart employees take social responsibility training. Liquor vendors, beer vendors and VLT site staff receive social responsibility training through the LGA. Lottery retailers are trained on selling responsibly.
46% of alcohol consumers in Manitoba were aware of our DrinkSense program, up from 27% last year.
31% of gamblers in Manitoba were aware of our GameSense program, up from 22% last year.
$5.1 million in funding provided to the Addictions Foundation of Manitoba for addictions awareness, treatment and evaluation in 2018/19.
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