Economic Impact

3 people in a restaurant being handed food by a server


People, communities and businesses across Manitoba benefit from our economic contributions.


Profits Stay in Manitoba

Our core mandate is to provide revenue to the Government of Manitoba to support provincial programs and initiatives in areas such as healthcare, education, social services, housing and infrastructure. Every dollar we earn in profit is invested back in the province.

$597.8 million
earned for the province in 2021/22


Quality Jobs Created

Manitoba Liquor & Lotteries employs approximately 3,000 people who bring a wide range of backgrounds, skills and experience. We pride ourselves on hiring talented and passionate individuals who are part of a diverse workplace that represents the vibrant communities we serve.

At our casinos, we hire customer service experts, skilled tradespeople, local performers, food and beverage professionals, equipment technicians, and many others across different fields. Our knowledgeable Liquor Mart staff ensure the retail experience for our customers is both convenient and socially responsible. Our corporate employees help make our company run effectively and are always focussed on our customers.


Local business benefits

We generate thousands of additional direct and indirect jobs in the provincial economy.

In rural Manitoba, independent retailers serve their communities as local liquor vendors. Our lottery ticket and video lotto (VLT) products are delivered through networks of independent business operators. These products directly support important business sectors in Manitoba including the retail, hotel and restaurant industries. They are also sold through veterans' organizations and First Nations.

The casinos and Liquor Marts that we own and operate generate millions of dollars in spin-off economic activity per year for other businesses.

View our Partnership with Freedom Foods Co-op video


Allocation to the Province of Manitoba

Allocation to the Province of Manitoba: $597.8 million for provincial programs and initiatives to support healthcare, education, and other essential community services.


  • Manitoba hotel & restaurant industry:
    VLT commissions and contributions; hotel beer vendor margins and handling fees: $86.3 million
  • First Nations VLT siteholders:
    VLT commissions and contributions: $34.4 million
  • Agreements with Lottery retailers: $19 million
  • Agreements with private liquor retailers and specialty wine stores: $23.6 million

Local Communities

  • $1 million went to community sponsorships

Social Responsibility

  • $11.4 million to social responsibility programming, including funding support for addiction services.


Partners allocations for commissions, contributions, margins or handling fees in 2021/22:



Manitoba hotel and restaurant industry


VLT siteholders


Private liquor retailers


Lottery retailers