Making sustainability our business
Every day the employees of Manitoba Liquor & Lotteries (MBLL) work for the good of Manitoba. Our 2024-25 Environmental, Social and Governance Report provides a snapshot of our performance on a wide range of economic, environmental and social impacts, as well as our governance practices. It highlights both our achievements, as well as opportunities for improvement, and reflects our ongoing commitment to being accountable and transparent to Manitobans. Here are a few highlights from the report.
Last fiscal year, MBLL returned $730 million in profits to the Province of Manitoba. These dollars provide significant support for important programs that contribute to the quality of life in our province including education, health care, and infrastructure.
MBLL products and services also have direct economic impact for our many business and community partners
around the province. Last year that totaled more than $234 million across several sectors including:
We're dispelling myths about gambling for Manitobans.
As part of our ongoing effort to improve understanding about the risks of gambling, we launched a new Informed Gambling program to better serve the needs of our casino, VLT, lottery, and PlayNow customers last year. We also released our first multi-channel marketing campaign that exposes common gambling myths, while also encouraging players to get additional information on gambling and ways to lower their risk by visiting our website or new Informed Gambling Centres in our casinos.
We're more climate friendly thanks to Manitoba livestock farmers
While MBLL works to reduce carbon emissions across its entire business, we are also sensitive to how indirect emissions sources – including those related to our restaurant operations – impact the environment. To help keep carbon in the ground we contributed over $72,000 to the Manitoba Habitat Conservancy to support implementation of a Grassland Stewardship Program on a bison farm near Souris, Manitoba. The program supports sustainable land management practices that help reduce greenhouse gas (GHG) emissions and promote habitat biodiversity for livestock operations.
Our old congas are still making music for Manitobans
Last year MBLL donated used equipment and assets to a total of 29 Manitoba organizations, including a donation of used musical equipment from our casinos to seven organizations. The donation, worth $169,190, included full drum kits, guitar amplifiers, snare drums, congas, drum shields, wireless microphones and in-ear monitors.
We deepened our commitment to DEI
MBLL continues its work to remove barriers and create a welcoming and inclusive workplace. Through our diversity, equity and inclusion initiatives we promote a culture of caring and respect, one that empowers our employees and encourages them to bring their true selves to work every day. Last year MBLL’s 3,083 employees self-identified under the following Employment Equity Categories:
We continued our EV transition
MBLL currently operates six electric and two hybrid automobiles in its fleet of 87 vehicles, with plans to significantly increase the number of EVs that we operate in the years ahead. To support our transition to electric power we installed a bank of ten Level 2 charging stations at our 1390 Pacific Avenue property.
We’re changing how we buy
While price always matters when it comes to corporate purchases, MBLL is now also considering the economic, social and environmental impacts of who we buy from. Accordingly, we’ve adjusted our procurement policies and procedures to also allow us to evaluate proposals based on supplier diversity, environmental impact, accessibility and overall community benefit.