DrinkSense logo  GameSense logo

You are here

Responsible Gaming Certification

Thursday, July 24, 2014

Responsible Gaming Practices Earn Top Level

International Certification

Manitoba Liquor & Lotteries has earned the highest level of certification from the World Lottery Association (WLA) for achieving a best practices approach for the development and continuous improvement of responsible gaming strategies and programs in Manitoba.

The Level 4 Responsible Gaming Framework certification is granted only after rigorous evaluation across ten program areas by an independent panel of experts from around the globe.

“It’s gratifying to see Manitoba Liquor & Lotteries recognized for the hard work it has done to ensure that gaming is a form of entertainment that Manitobans can enjoy responsibly,” said Ron Lemieux, minister responsible for Manitoba Liquor & Lotteries. “This long-standing commitment to social responsibility was affirmed in a new law that came into effect in April allocating two percent of Manitoba Liquor & Lotteries’ net income to responsible gaming and responsible liquor consumption initiatives.”

The WLA considered Manitoba’s approach to treatment referral as a best practice and will use it as a model in its online library for other jurisdictions. Key highlights in this area include ongoing funding support to the Addictions Foundation of Manitoba (AFM); a strong relationship with the treatment community; and exemplary evaluation programs. Manitoba Liquor & Lotteries was also recognized for strong effort in the areas of responsible gaming advertising and marketing communications, research, and player education.

“Level 4 certification looks at all of our successes to date, while also demanding continuous improvement and leadership in responsible gaming practices,” said President and CEO Winston Hodgins. “Our pursuit of this certification is a demonstration of our commitment to the integration of social responsibility in all of our business operations.”

While a significant achievement, a hallmark of the Level 4 Responsible Gaming Framework certification is that it requires ongoing and demonstrated improvement. Over the coming years, Manitoba Liquor & Lotteries will continue to take a leadership role in developing and implementing strategies and initiatives around the area of responsible gaming. The Level 4 Responsible Gaming Framework certification is valid for three years.

For complete information on what is involved in becoming Level 4 certified, please visit the World Lottery Association website (world-lotteries.org).


Manitoba Liquor and Lotteries Corporation is responsible for the distribution and sale of liquor, and for providing gaming and entertainment experiences in a socially responsible manner. We operate Manitoba Liquor Mart and Liquor Mart Express stores, Club Regent Casino, McPhillips Station Casino, Video Lotto and PlayNow.com, and also distribute and sell Western Canada Lottery products through our network of lottery ticket retailers.

Media Contact:

Lorne Kletke

Communications Officer
Manitoba Liquor & Lotteries
Phone: 204-957-2500, ext. 2341
Email: Lorne.Kletke@mbll.ca


Manitoba Liquor & Lotteries

Quick Links


News Releases