When the COVID-19 pandemic began in March 2020, organizers behind hundreds of the annual events and festivals across Manitoba were left wondering, what would happen this year?
Shirley Campbell, Manager of Community Relations at Liquor & Lotteries recalls the unknowns organizations faced as a result of the pandemic and was impressed by how many of them adjusted to the challenges they faced, “We were thrilled to be communicating with organizations who were still going ahead with their community events, but doing so virtually.”
Each year, FortWhyte Alive hosts a Harvest Supper, the non-profit organization’s annual fundraiser which aims to connect people with nature. This year, Liquor & Lotteries collaborated with FortWhyte for their 7th annual event in an innovative effort to bring the Harvest Supper into Manitoba homes.
“Liquor & Lotteries’ support for our FortWhyte Harvest at Home Supper really aligned with our social and environmental goals, in addition to the financial support we received,” says Kalyn Murdock, Sponsorship & Events Coordinator, FortWhyte Alive. “Manitoba Liquor Marts sponsored the dinner wines and used their Home Delivery service to deliver the wines to over 100 homes. As an extra benefit to our dinner participants, they also sponsored a mocktail kit, which included a recipe card and ingredients to create a delicious mocktail. Our Harvest at Home Chef worked with Liquor & Lotteries and his culinary students, to create the simple syrup for each mocktail.”
The sold-out event raised over $21,000 in support of environmental education and immersive outdoor experiences for youth.
In 2019/20 Manitoba Liquor & Lotteries contributed 1.6 million sponsorship dollars to more than 250 community, non-profit, and charitable organizations. In addition to financial sponsorships, Liquor & Lotteries has given back to communities through 5,900 volunteer hours.