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Customer Well-Being

We are committed to helping customers enjoy our products safely and sensibly.
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Our Approach

As fellow Manitobans we care about our customers’ well-being and commit to helping them use our products in a healthy and sensible way.  We understand this is important for our province and our people, and we know it’s in everyone’s long term best interest to build a healthy and sustainable customer base.

 

GameSense

Helping customers enjoy gambling purely as a great form of entertainment is the goal of GameSense.  GameSense aims to dispel commonly held myths, provides information on how the games work and provides our customers with tips to help keep their gaming experience fun.

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GamseSense Help Booth

 

DrinkSense

For customers who choose to include alcohol as part of their social life, DrinkSense can help them maintain a lifestyle that includes alcohol mixed with non-drinking days and an understanding of how to minimize short and long term alcohol related risks.

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DrinkSense poster beside a woman choosing a bottle of wine.

 

Help When Needed

We support people who are concerned about their drinking or gambling by referring them to helplines, treatment services, financial counselling and other support services. We also fund organizations that deliver problem gambling and alcohol addiction services in Manitoba to make sure help is available for those who need it.

More info

help Support Group

 

Casino staff are trained to help players get accurate information about how gambling works, answer questions related to the Voluntary Self Exclusion program and deliver contact information for services such as the Problem Gambling Helpline. Liquor Mart staff are trained to understand how to refuse service to an intoxicated person, how to identify under age store patrons and how to prevent adults from purchasing liquor for minors.

Lottery retailer training focuses on age identification requirements, player information and the availability of problem gambling support services.

Through the Liquor and Gaming Authority of Manitoba, employees at liquor vendors, beer vendors and video lotto (VLT) sites are trained on the responsible sale of alcohol, VLT responsible gambling and player information, and problem gambling services.

We use research and evaluation results to make evidence-based decisions and improve the quality and effectiveness of our programs. Research and program evaluations are conducted on our own and with partners provincially and across Canada.

Our responsible gambling program has earned level 4 certification World Lottery Association’s Responsible Gaming Framework, the highest possible level.
World Lottery Association Certified Logo


 


Healthy choices infographic - please see text version below Helping Manitobans Make Healthy Choices

Helping Manitobans make healthy choices includes educating customers on how to use our products sensibly, and refusing them service if they are underage or show signs of intoxication. Here's how we did in 2017/18:

Gambling Sensibly

GameSense customer information, GameSense website and two GameSense Info Centres.

Drinking Sensibly

DrinkSense customer information, DrinkSense website and multi-media campaigns.

Helping People with Problems

Voluntary Self-Exclusion program, funding alcohol and gambling addiction services, referral to treatment and support.

Age Checks and Refusal of Sale

Casino ID checks: 169,528
Casino Entry Refusals:

  • 2,671 improper or no ID
  • 289 minors
  • 466 showing signs of intoxication

Liquor Mart ID checks: 825.720
Liquor mart Purchase Refusals:

  • 15,563 improper or no ID
  • 18,690 showing signs of intoxication

Employee and Industry Training

All casino and Liquor Mart employees take social responsibility training. Liquor vendors, beer vendors and VLT site staff receive social responsibility training through the LGA. Lottery retailers are trained on selling responsibly.

 

By The Numbers:

82%

Drink Responsibly

82% of Manitoba alcohol consumers can identify at least one strategy they use to reduce alcohol-related risks.

63%

Gamble Responsibly

63% of Manitoba gamblers can identify at least one valid strategy for gambling responsibly.

$7.7 million

Addictions Foundation

$7.7 million in funding provided to the Addictions Foundation of Manitoba for addictions and research in 2017/18.

Quick Links

 

News Releases

04/10/2019
New President & CEO Announced

Manny Atwal has been appointed President & CEO of Manitoba Liquor & Lotteries effective November 4, 2019.

02/08/2019
Notice: Voluntary Recall of Fort Garry Brewing Select Products

Fort Garry Brewing Company has issued a voluntary recall on a number of select beer products in a variety of package sizes of cans and bottles.

30/05/2019
Liquor Mart Anti-Theft Strategy Update

Liquor Mart Anti-Theft Strategy Update

Manitoba Liquor & Lotteries is seeing encouraging results from its enhanced strategy to target Liquor Mart theft.

“Since the measures were announced in March, we have seen a 23 per cent reduction in theft and robbery incidents,” said Liquor & Lotteries President Peter Hak. “While these are still early results, we are cautiously optimistic they are trending in the right direction.”

09/05/2019
Now the Largest Fair Trade Workplace in Canada

MANITOBA LIQUOR & LOTTERIES RECEIVES FAIR TRADE WORKPLACE DESIGNATION

Now the Largest Fair Trade Workplace in Canada

28/03/2019
Statement regarding reported claim against The Pas and firefighters

Originally released Tuesday, March 19, 2019

Statement regarding reported claim against The Pas and firefighters

In recent days, it has been reported that Manitoba Liquor & Lotteries has filed a Statement of Claim against the town of The Pas and six volunteer firefighters.

21/03/2019
Manitoba Liquor & Lotteries Launches Enhanced Strategy To Target Liquor Mart Theft

Manitoba Liquor & Lotteries is deploying a multi-point theft reduction plan to combat Liquor Mart thefts and robberies while protecting the safety of employees and customers.

31/01/2019
Retirement of Peter Hak, President & CEO

Peter Hak, President and CEO, will retire from the corporation at the end of June 2019.

20/12/2018
Recall of all Bonify non-medical cannabis

Manitoba Liquor & Lotteries advises all consumers who have purchased non-medical cannabis under the Bonify brand to return the product to place of purchase.

11/12/2018
Liquor Mart 2018 Winter Holiday Hours

Extended holiday hours will be in effect at Manitoba Liquor Marts starting Thursday, December 13 until Tuesday, January 1.

11/10/2018
2018-19 Community Public Meetings

Manitoba Liquor & Lotteries is hosting three annual public meetings across Manitoba in 2018.

10/10/2018
Strong financial results posted for 2017-18

Manitoba Liquor & Lotteries increases profits $24.3 million over previous year

13/09/2018
Statement Regarding Liquor Mart Thefts

Over the last several months, Liquor Marts have seen an increasing number of thefts in our Winnipeg locations, which we know is concerning for our customers and frustrating for the police.

10/04/2018
Bet on the Winnipeg Jets and the Stanley Cup

With NHL playoffs about to begin, the Winnipeg Jets 2.0 are poised to go further than ever this Stanley Cup race. 

04/04/2018
Notice: Voluntary Recall of 330 ml Bottles of Stella Artois

Labatt’s Canada has voluntarily recalled 330 ml bottles of Stella Artois beer with specific production codes.

01/03/2018
90th Academy Awards on PlayNow.com

Manitobans can now wager on the glitz and glamour of the 90th Academy Awards on PlayNow.com.

07/02/2018
2017-18 Community Public Meetings

Manitoba Liquor & Lotteries is hosting its third public meeting in Winnipeg on February 21 at 7 p.m.

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