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Community Support

Community Investment that Makes an Impact

We support hundreds of charitable, non-profit and community groups – contributing millions of dollars and thousands of employee volunteer hours to Manitoba through festival and event sponsorships and donations.

Manitoba Liquor and Lotteries enriches the lives of Manitobans through the return of revenue to the provincial government, as well as through direct support to communities, local charities and non-profit organizations.  So, whether you kick up your heels at a community festival, get inspired by the performing arts, or volunteer for a charitable cause that’s close to your heart, you’re likely to experience this support. In fact, Manitoba Liquor and Lotteries sponsors hundreds of community festivals, arts and cultural events and charitable fundraising initiatives throughout the province every year.

 

Staff attend an event at the Legislative grounds

Sponsorship

We consider sponsorship requests for events that align with our core business interests and promote quality of life in Manitoba through support of the arts, culture, community, health, social causes, sport, sustainability, diversity and inclusion. Funding is provided under the following program areas:

  • General Sponsorships
  • Golf Tournaments
  • Community Festivals

Apply for sponsorship

 

Donation

We consider donation requests for charitable and non-profit organizations under the following program areas:

  • Used Asset Donation - provides charitable and non-profit organizations with gently used items that our organization no longer needs.
  • Used Playing Cards Donation - donates used cards from the casinos to groups for recreational use. 
  • Prize Donation – gives promotional merchandise or a gift card for charitable/non-profit fundraising events. 
  • Coin Box Program – organizations can apply to have coin boxes placed in our Liquor Marts for a one-month period.

Apply for donation

Staff attending a Winnipeg Blue Bombers event

 

Employees at the Manitoba Marathon

Employees Giving Back

We encourage volunteerism and community fundraising, and create opportunities for our employees to help out in the organizations and neighbourhoods they care about. Every day, Manitoba Liquor & Lotteries employees volunteer, make payroll donations through our Charitable Giving Campaign, or are involved with the Employee Charity of Choice program, all of which make Manitoba a better place to live.

  • Volunteerism – employees and their friends and family, as well as alumni volunteer at events we sponsor in their communities and through the Rewards for Employee Action and Participation (REAP) program, employees can volunteer with a registered charity or community sport group of their choice, and earn funds for their charity or for KidSport Manitoba.
  • Charitable Giving – employees donate thousands of dollars to Canadian charities through our annual charitable giving campaign. 
  • Employee Charity of Choice – provides up to $200,000 over two years to Manitoba charities or non-profits selected by our employees.  

 

Infographic on how we support Manitoba Communities


We partner with communities in meaningful, impactful ways that can add lasting value to the lives of Manitobans. Here's how we helped in 2017/2018:
  • Sponsorship: $3.2 million across 275 organizations supported
  • Employee Contributions: 8,063 volunteer hours and $117,400 donated to charities
  • Additional Community Investment: $3.9 million in bingo volunteer program funding and 32 organizations received used item donations.

 

Basic Eligibility

To save you time, please check your organization’s eligibility before applying to a program. The following applies to all of our programs. We'll contact you about 30 days after we receive your application.

Note:

  • Meeting the following criteria does not guarantee approval for sponsorship/donation.
  • In order to maximize our program funding across Manitoba, multiple requests for the same fundraising goal will generally not be considered.
     

To be considered, the applying organization must meet the following criteria:

  • be Manitoba based or have a Manitoba division/chapter;
  • have a Canada Revenue Agency registered charity number or be a registered non-profit organization. Consideration will be given to community organizations applying to the Festival Program, host committees for major events taking place in Manitoba, and organizations that have a direct business relationship with Manitoba Liquor and Lotteries; and
  • be able to demonstrate sound financial practices.

In addition, the event must:

  • be accessible to the general public and directed toward the community at large;
  • provide significant economic gains for the host community;
  • be viable without continued support from Manitoba Liquor and Lotteries; and
  • the majority of funds raised must stay in the Province of Manitoba and primarily benefit Manitobans.
We are unable to provide sponsorship support for:
  • for-profit organizations;
  • conferences, seminars and workshops;
  • events targeted primarily to children;
  • research projects;
  • capital funding, or core and/or ongoing operational costs;
  • endowment campaigns or projects;
  • political parties, political initiatives or candidates;
  • organizations with a controversial mission;
  • national or international initiatives where Manitoba is not the host;
  • religious organizations that limit accessibility and community inclusion;
  • individual or team pursuits (i.e. wedding socials, trips);
  • events/organizations of a narrow scope, e.g. limited audience and demographic;
  • fraternal organizations;
  • advocacy organizations; and
  • community club teams and events (i.e. Scouts, choirs, bands, athletic tournaments).

Sponsorship requests will also be evaluated for promotional and strategic fit. The event should meet one or more of the following criteria:

  • provide significant activation and branding opportunities;
  • provide recognition and benefits to Manitoba Liquor and Lotteries and demonstrate a reasonable return on financial investment or corporate image;
  • reach a target audience specific to Manitoba Liquor and Lotteries's business objectives and provide opportunities to promote our product brands;
  • have a direct business relationship to one or more of Manitoba Liquor & Lotteries’ business units or product lines;
  • provide an opportunity for social responsibility messaging;
  • provide an opportunity for gaming or beverage alcohol product education;
  • provide a volunteer opportunity for Manitoba Liquor and Lotteries's employees.

 

Applications for Sponsorship Programs

We look for sponsorships that align with our core business interests and promote quality of life in Manitoba through arts and culture, health, major sporting events and broad based provincial initiatives.

Apply Here

Festivals strengthen rural communities across Manitoba. The Community Festival Program provides the opportunity to celebrate and recognize the volunteers that make these festivals possible. 

Financial support is a maximum contribution of $2,000 using the formula of $20 per volunteer. For example, a festival with 75 volunteers would receive $1,500 (75 x $20). Branded shirts are also provided for volunteers to wear during the event—please see the Festival Program Additional Questions form. As part of our support, we seek the exclusive title sponsorship of “Volunteer Sponsor.”

Application deadline::

  • January 1 for all festivals happening between April 1 of the same year and March 31 of the following year.

How to apply:

  1. Review the Basic Eligibility criteria above.
  2. Download and fill out the Festival Program Additional Questions form:
    Festival Program Additional Questions Form
     
  3. Click on the ‘Apply Here’ button below to start your online submission. At the end of the application, you will have a chance to upload any supporting documentation, including the form you filled out in Step 2.

Apply Here

The Golf Program sponsors tournaments in support of community initiatives, or charitable and non-profit organizations.   Applications must be received prior to December 1 for consideration in the following golf season.

Apply Here

 

Applications for Donation Programs

Sport can play a major role in the physical and emotional well-being of children. The Flight Deck Program encourages youth involvement in amateur athletics, and recognizes the volunteer efforts of their coaches and assistant coaches. Sport teams can apply to attend a Winnipeg Blue Bombers home game.

More Info

Organizations may request up to 48 decks of used playing cards from our casinos per fiscal year (April 1 to March 31). This limit is in place so that we can accommodate as many groups as possible in this popular program. Cards must be used for recreational purposes only, not be used by anyone under the age of 18, and not be re-sold. 

Apply Here

Does your organization need equipment or furniture? We occasionally have used assets that are available for donation. Organizations may submit a wish list of items needed by filling out an application form. Wish List forms are kept on file until the items become available. Items are allocated on a first come first served basis.

Apply Here

We donate promotional merchandise of approximately $25.00 in value to a variety of fundraising events in support of community, charitable and non-profit organizations.  Please note: Wedding socials and fundraisers for individual trips/initiatives are ineligible for support.

Apply Here

Community, charitable and non-profit organizations may apply to place coin boxes for one month in select Manitoba Liquor Marts.

Thank you for your interest in the Coin Box Program. We are no longer accepting applications for 2019. Check back in May 2019 if you are interested in applying to place a coin box in Liquor Mart retail stores for 2020.

For information regarding placement of coin boxes in Liquor Mart stores outside of Winnipeg, please contact us at 204-957-2500 extension 2411.

Our employees volunteer and fundraise in their communities for a wide variety of organizations. Together, they also select and support a Charity of Choice to receive up to $100,000. Each campaign is organized and managed by an employee-driven committee.

Learn more about Charity of Choice

By The Numbers

$3.2 million

Sponsorships

$3.2 million in sponsorships provided to 275 charitable, non-profit and community organizations in 2017/18.

8,063 hours

Volunteerism

8,063 hours volunteered by our employees at our sponsored events and independently in their communities in 2017/18.

350+

Beneficiaries

350+ organizations benefit from our community investment programs each year.

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