Choosing Manitoba
Manitoba Liquor & Lotteries (MBLL) works for the good of all Manitobans. When we serve certified Manitoba fish in our casino restaurants, purchase from a diverse Manitoba supplier, or hire a person with a developmental disability, our choices have direct and measurable benefits for Manitoba.
MBLL’s 2025-26 Environmental, Social and Governance (ESG) Report details many of these choices and their positive impacts on not just our business, but also the social and economic well-being of people across the province. We invite you to spend a few moments with the report and discover how we’re working with our suppliers, partners, and customers to do “good together” for Manitoba.
Last fiscal year, MBLL returned $724 million in profits to the Province of Manitoba. These dollars provide significant support for important programs that contribute to the quality of life in our province, including education, health care, and infrastructure.
MBLL products and services also have a direct economic impact for our many business and community partners
around the province. Last year that totaled almost $234 million across several sectors including:
Our casinos are supporting northern fishers, jobs P5
MBLL is working with Fish Forward to serve sustainably caught Manitoba fish in our casinos. The decision is supporting jobs in one northern community and helping promote sustainable fishing with other Manitoba fisheries.
Increasing our supply chain diversity is benefiting Manitoba companies P8
Last year MBLL increased the number of local diverse suppliers it works with to 50, spending a total of $8.5M with them. The change in our procurement policy is having a real impact on several Manitoba companies.
Liquor Mart accessing overlooked employment resource P12
MBLL has partnered with SCE LifeWorks to provide workplace training for young people with developmental disabilities. The program is not only helping students become job-ready, but has also resulted in several hires for Liquor Mart.
Inside Our 2025-26 ESG Report
| A word from our CEO | |
| Our business at a glance | |
| Improved access to Informed Gambling info in our casinos | |
| Transportation supplier helping reduce our carbon footprint | |
| Casinos now selling artisanal Indigenous products | |
| MBLL diversity target achieved two years early | |
| Reducing landfill waste at Countryfest | |
| Mapping our road to Net Zero by 2050 | |
| Returning light to the Main Street Project | |
| $313,334 contributed to 2025 Manitoba wildfire relief | |
| Educating new Canadians about alcohol | |
| Celebrating Manitoba's trailblazing women | |
| Supporting 2SLGBTQ+ addictions treatment | |
| Improved access to FASD courses for Manitobans | |
| Expanding our rural recycling program | |
| New Liquor Mart Brewbag responsibly sourced | |
| A more welcoming space for Manitoba newcomers | |
| MBLL’s Approach to ESG |