Danielle Rice - Vice President, Marketing & Communications


Danielle Rice

Vice President, Marketing & Communications

Danielle joined Manitoba Liquor & Lotteries in September 2018 and leads the Marketing, Communications, Programming, Strategic Planning, Program Sales, Tourism, Customer Loyalty, and Market Knowledge departments. She has held executive leadership roles in private and public sector organizations, where she managed multi-functional teams and developed strategic plans and integrated advertising campaigns for some of North America’s largest brands.

An accomplished marketing and communications professional, Danielle has more than 20 years of experience in agency and corporate settings. Previously, she worked extensively with advertising agencies both in Winnipeg and Toronto, leading accounts for Tim Hortons, McDonald’s, Johnson & Johnson, and the Canada Summer Games, to name a few. Danielle is a valued leader with a proven track record of building and managing high performance teams that shape breakthrough strategies to win the hearts of consumers and accelerate profitable growth.

Danielle holds a Bachelor of Arts degree from the University of Winnipeg.

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News releases

Manitoba’s own legal gambling website PlayNow is celebrating its 10th anniversary and since its launch in January 2013, the site has seen considerable growth and success.

Manitoba Liquor & Lotteries (MBLL) today announced that Manny Atwal, President & CEO, is leaving MBLL early in the new year to pursue an opportunity in the private sector.