We exist to enrich the lives of Manitobans by making the greatest possible contribution to the economic and social well-being of our province.
In addition to the products and services we offer, the money we earn stays in Manitoba and is used to support provincial programs and initiatives that touch everyone who lives here. Our strong commitment to corporate responsibility drives everything we do – from how we run our business to how we serve our customers and communities.
Everything we do is rooted in the 5Cs of our core values: being Caring, Collaborative, Customer Focused, Creative and Committed. Our starting point is showing that we care about each other, our communities and the environment by being genuine, responsible and considerate.
100% of profits are invested back in the province to support healthcare, education and other essential community services.
2% of annual net income is committed to social responsibility initiatives including alcohol and gambling consumer information, research and funding treatment services.
12.4% reduction in grams of CO2e/$ revenue for GHG Emissions Intensity.