We enrich the lives of Manitobans by making the greatest possible contribution to the economic and social well-being of our province.
In addition to the products and services we offer, our profits stay in Manitoba and is used to support provincial programs and initiatives that touch everyone who lives here. Our strong commitment to corporate responsibility drives everything we do – from how we run our business to how we serve our customers and communities.
Everything we do is rooted in our five core values that call on us to be Caring, Collaborative, Customer Focused, Creative and Committed. We care about each other, our communities and the environment by being genuine, responsible and accountable.
100% of net income is invested back in the province to support healthcare, education and other essential community services.
2% of annual net income is earmarked for social responsibility initiatives including alcohol- and gambling-related consumer information, research and treatment.