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Our Responsibilities

Our Responsibilities LogoWe exist to enrich the lives of Manitobans by making the greatest possible contribution to the economic and social well-being of our province.

In addition to the products and services we offer, the money we earn stays in Manitoba and is used to support provincial programs and initiatives that touch everyone who lives here. Our strong commitment to corporate responsibility drives everything we do – from how we run our business to how we serve our customers and communities.

 

Our approach

As a Crown corporation, Manitoba Liquor and Lotteries has a high level of accountability and oversight. We know that we must go above and beyond to maintain the trust and confidence of Manitobans.

Everything we do is rooted in the 5Cs of our core values: being Caring, Collaborative, Customer Focused, Creative and Committed. Our starting point is showing that we care about each other, our communities and the environment by being genuine, responsible and considerate.

Manitoba Liquor and Lotteries has the ability to put Manitobans’ money back to work in the community. The better we do as a company, the more we can give back to the province to support healthcare, education and other essential community services. In addition to funding provincial priorities, we create local jobs, partner with local businesses, and support community programs – all of which build the economic and social capacity of our province.
We want to see strong, vibrant communities in Manitoba. That’s why we directly support a wide range of community events, over and above the money we give to the province. And, we create opportunities for our employees to help out in the organizations and neighbourhoods they care about. Giving back is what Manitoba Liquor and Lotteries is really all about, and we show it through our community efforts.
We offer high-quality products and services that people enjoy. Doing so requires an organization-wide commitment to helping customers make healthy, sensible choices about our products and services – and ensuring treatment and support are available for those who need it. As a result of our ongoing diligence and collaboration with leading experts, our social responsibility practices are among the best in the industry.
Our business partners range from suppliers to retailers, industry associations, restaurants and bars, and local craft liquor manufacturers. We work with them in different capacities to increase the vitality of Manitoba’s tourism, entertainment and hospitality industries, local beer and liquor production and supply, and other local businesses.
We believe that environmental stewardship is not only achievable and the right thing to do – it also makes good business sense. We work hard to reduce our waste, water and energy environmental impacts every way we can.
Our employees bring to life our purpose of making the greatest possible contribution to the economic and social well-being of our province. By creating a work environment where they can continuously learn, develop and thrive, we benefit as a business and society benefits from their increasing capabilities and contributions.

By The Numbers

100%

Investment

100% of profits are invested back in the province to support healthcare, education and other essential community services.

2%

Social Responsibility

2% of annual net income is committed to social responsibility initiatives including alcohol and gambling consumer information, research and funding treatment services.

12.4%

Greenhouse Reduction

12.4% reduction in grams of CO2e/$ revenue for GHG Emissions Intensity.

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