Robert Holmberg - Executive Vice President, Liquor & Cannabis Operations


Robert Holmberg

Executive Vice President, Liquor & Cannabis Operations

Robert joined Manitoba Liquor & Lotteries in 2013 and is responsible for liquor cannabis operations, including retailing liquor through our Liquor Marts and liquor vendors; strategic liquor development; all logistics for the liquor retail business; as well as our cannabis distribution operations. He works closely with industry partners such as the Manitoba Hotel Association, and Manitoba Restaurant and Foodservices Association.

Prior to joining Liquor & Lotteries, Robert had 20 years of extensive senior leadership experience, including eight years in home improvement retail, several years in the aerospace industry as well as agricultural manufacturing. Robert’s experience includes retail store operations, manufacturing optimization, and reliability engineering & customer service management.

Robert obtained his Industrial Engineering Degree from the University of Manitoba and holds his professional designation with Engineers & Geoscientists of Manitoba.

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News releases

Manitoba’s own legal gambling website PlayNow is celebrating its 10th anniversary and since its launch in January 2013, the site has seen considerable growth and success.

Manitoba Liquor & Lotteries (MBLL) today announced that Manny Atwal, President & CEO, is leaving MBLL early in the new year to pursue an opportunity in the private sector.