We support a wide range of charitable, non-profit and community groups in Manitoba – contributing millions of dollars, and thousands of employee volunteer hours, through festival and event sponsorships and donations.
View our video on Volunteerism at Liquor & Lotteries
We consider sponsorship requests for events that align with our core business interests and promote quality of life in Manitoba through support of the arts, culture, community, health, social causes, sport, sustainability, diversity and inclusion. Funding is provided under the following program areas:
We consider donation requests for charitable and non-profit organizations under the following program areas:
We encourage volunteerism and community fund raising, and create opportunities for our employees to help out in the organizations and neighbourhoods they care about. Every day, Manitoba Liquor & Lotteries employees volunteer, make payroll donations through our Charitable Giving Campaign, or are involved with the Employee Charity of Choice program, all of which make Manitoba a better place to live.
To save you time, please check your organization’s eligibility before applying to a program. The following applies to all of our programs. We'll contact you about 30 days after we receive your application.
To be considered, the applying organization must meet the following criteria:
In addition, the event must:
Sponsorship requests will also be evaluated for promotional and strategic fit. The event should meet one or more of the following criteria:
Financial support is a maximum contribution of $2,000 using the formula of $20 per volunteer. For example, a festival with 75 volunteers would receive $1,500 (75 x $20). Branded shirts are also provided for volunteers to wear during the event—please see the Festival Program Additional Questions form. As part of our support, we seek the exclusive title sponsorship of “Volunteer Sponsor.”
How to apply:
Thank you for your interest in our Coin Box Program. We are no longer accepting application for 2020 as all months have been filled. Check back in June 2020 if you are interested in applying to place coin boxes in Liquor Mart retail stores in 2021.
For information regarding placement of coin boxes in Liquor Mart stores outside of Winnipeg, please contact us at 204-957-2500 extension 2411.
$2.2 million in sponsorships provided to 350 charitable, non-profit and community organizations in 2018/19.
5,400 hours volunteered by our employees at our sponsored events and independently in their communities in 2018/19.
350+ organizations benefit from our community investment programs each year.