Manitoba Liquor & Lotteries

People, communities and businesses across Manitoba benefit from our economic contributions.

We enrich the lives of Manitobans by making the greatest possible contribution to the economic and social well-being of our province.

News Releases

View historical and current news releases on our News Releases page.

Media Resources

Manitoba Liquor & Lotteries provides video assets for the convenience of news media from time to time.
 

Status of US-made liquor in Manitoba

Last updated June 2026

Download an accessible text version of a timeline of Manitoba Liquor & Lotteries milestones.

Structure

Manitoba Liquor & Lotteries is responsible for the distribution and sale of liquor and gambling products, and the sourcing and distribution of non-medical cannabis in the Province of Manitoba, per the Manitoba Liquor and Lotteries Corporation Act. We report to the Province of Manitoba through an appointed board of directors.       

Vision, Mission & Purpose

Vision

To consistently be one of the largest contributors to our province

Mission

To proudly and responsibly serve positive experiences

Purpose

Enriching the lives of Manitobans

Goals

1. Provide a positive impact to Manitoba
    
2. Be a great place to work
    
3. Enhance customer and partner experience
    

Values

We aspire to live these values in all that we do to enrich the lives of Manitobans.