Manitoba Liquor & Lotteries

Be The Influence Full Resource Guide (English)

As a parent or concerned adult, you can’t necessarily keep kids from drinking but you can have a positive influence on their choices during their teenage years and into adulthood.

The Be the Influence program can help you talk to your children about alcohol throughout their growing years. As parents, understanding the risks of underage drinking and having conversations with your children about alcohol can help them make safe and informed decisions.

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Media Resources

Manitoba Liquor & Lotteries provides video assets for the convenience of news media from time to time.


US-made liquor removed from Liquor Mart shelves - March 2025

In response to American tariffs against Canadian exports to the United States, the Province of Manitoba has stopped selling liquor made in the US. We have prepared some photo and video assets for media on this issue, please see below.

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