Social Responsibility
2% of annual net income is earmarked for social responsibility initiatives including alcohol- and gambling-related consumer information, research and treatment.
2% of annual net income is earmarked for social responsibility initiatives including alcohol- and gambling-related consumer information, research and treatment.
100% of net income is invested back in the province to support healthcare, education and other essential community services.
Over 9,500 kilograms of Fairtrade certified coffee was purchased and served to guests in our casinos and offices in 2019.
45% reduction in idle time by our fleet drivers since 2015 has helped reduce fleet fuel consumption, which is our second largest direct source of GHG emissions (natural gas for heating buildings is first).
We provided $13.4 million in 2023-24 into social responsibility programming, with $9.4 million to more than 20 community partners working in harm minimization, fetal alcohol spectrum disorder (FASD) prevention, and treatment and support, including Shared Health’s delivery of addiction services throughout Manitoba.
59% of Manitoba alcohol consumers were aware of the DrinkSense brand last year.