DrinkSense

Be the Influence

Be a positive influence for kids when it comes to alcohol.

The Be the Influence program can help you talk to your children about alcohol throughout their growing years. As parents, understanding the risks of underage drinking and having conversations with your children about alcohol can help them make safe and informed decisions.

More Info

Be UnDrunk

Binge and excessive drinking can harm young adults and it’s risky no matter your age.

The Be UnDrunk program encourages young adults who drink to follow some guidelines about how often and how much they drink on any one occasion.

Be UnDrunk contest winners announced!

More info

With Child Without Alcohol

Did you know that no amount of liquor is safe to drink if you're pregnant?

The With Child Without Alcohol program is for women and their partners, family and friends. The program's resource guide provides information about alcohol use during pregnancy to help prevent alcohol-related disabilities like Fetal Alcohol Spectrum Disorder (FASD).

More info

Common Myths

Think you know your liquor? Let's find out!

Myth: A cocktail has less alcohol than a glass of wine.

Fact: A standard drink has the same amount of alcohol, whether it's wine, beer or spirits.

Myth: Fresh air, food, exercise, a cold shower or coffee will sober you up.

Fact: Only time can sober you up because that's what your body needs to get rid of the alcohol. You'll still be impaired with any of these other things.

Myth: Alcohol affects males and females the same way.

Fact: Females have less fluid in their bodies so when they drink, the concentration of alcohol in their blood is higher. They feel the effects of alcohol faster and for longer. Women are also more likely to experience long-term health problems related to alcohol sooner than men.

Myth: It's okay to have a drink once in a while if you're pregnant.

Fact: Health professionals recommend not drinking during the entire nine months of pregnancy.

Myth: You can drink as much as you want as long as you eat a lot.

Fact: Food slows down how quickly your body absorbs alcohol, but you'll still become impaired, just more slowly.

Myth: Alcohol mixed with soft drinks has the same effect on the body as if mixed with flat drinks.

Fact: Coolers, sparkling wine and cocktails with soda enter the bloodstream at a faster rate than flat drinks. That means if your drinks are bubbly, you'll feel the effects of alcohol sooner.

Myth: Switching between different types of liquor gets you drunk.

Fact: The type of alcohol doesn't matter - any kind, in any combination, affects you depending on its alcohol content.

Myth: Alcohol affects everyone the same way no matter their age.

Fact: Teens and young adults may have their physical and mental development affected, while older people become more sensitive to the effects of alcohol.

Standard Drink Sizes

Beer: 12 oz/341 ml*

*Based on 5% alcohol content

Wine: 5 oz/142 ml*

*Based on 12% alcohol content

Spirits: 1.5 oz/43 ml*

*Based on 40% alcohol content

Tips to keep it fun

How many of these do you know?

 Plan a safe way home.

Before you leave for your night out, figure out how you'll get home. Keep some money for a taxi or bus fare.

Know your limits.

Before going out, decide on a drink limit that's right for you and stick to it.

Drink slowly.

Have some non-alcoholic drinks. Take a pass on shots and top-ups. Avoid drinking games.

Stick to your limit.

Measure and pour your own drinks, and keep them standard size. Once you reach your limit, switch to pop or water.

Eat before or while you drink.

Your body absorbs alcohol more slowly when your stomach is full. That’s why it’s best to eat before or while you drink instead of after.

Drink defensively.

Make sure no one adds anything to your drink. Get your own, drink your own, watch your own.

 

Helpful links

There's a lot more information on how to enjoy liquor responsibly. For more resources, click here.
 

Finding help

If you're concerned about your drinking or that of someone you know, click here

News Releases

Twitter Feeds