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Sponsorships

Manitoba Liquor & Lotteries enriches the lives of Manitobans through the return of revenue to the provincial government, as well as direct support to communities, local charities and non-profit organizations. We are committed to partnerships that build strong, vibrant communities and we take pride in a long history of charitable and sponsorship support. So, whether you kick up your heels at a community festival, get inspired by the performing arts or volunteer for a charitable cause that’s close to your heart, you’re likely to experience this support. In fact, Manitoba Liquor & Lotteries sponsors hundreds of community festivals, arts and cultural events and charitable fundraising initiatives throughout the province every year – providing millions of dollars in support – all with the goal of improving the quality of life for Manitobans.

Sponsorship Requests

We will consider sponsorship requests for event-based initiatives that align with our core business interests and promote quality of life in Manitoba through the support of arts, culture, community, health, social causes, sustainability and diversity. Funding is provided under the following program areas:

  • General Sponsorships 
  • Golf Tournaments
  • Community Festivals

Requests are accepted and managed online. Browse through the support categories below for more information and links to apply.

Basic Eligibility

To save you time, please check your organization’s eligibility before applying to a program. The following applies to all of our programs. We'll contact you about 30 days after we receive your application.

Note:

  • Meeting the following criteria does not guarantee approval for sponsorship. 
  • In order to maximize our sponsorship dollars across Manitoba, multiple requests for the same fundraising goal will generally not be considered.

To be considered, the applying organization must meet the following criteria:

  • be Manitoba based or have a Manitoba division/chapter;
  • have a Canada Revenue Agency registered charity number or be a registered non-profit organization. Consideration will be given to community organizations applying to the Festival Program, host committees for major events taking place in Manitoba, and organizations that have a direct business relationship with Manitoba Liquor & Lotteries; and
  • be able to demonstrate sound financial practices.

In addition, the event must:

  • be accessible to the general public and directed toward the community at large;
  • provide significant economic gains for the host community;
  • be viable without continued support from Manitoba Liquor & Lotteries; and
  • the majority of funds raised must stay in the Province of Manitoba and primarily benefit Manitobans.

Sponsorship requests will also be evaluated for promotional and strategic fit. The event should meet one or more of the following criteria:

  • provide significant activation and branding opportunities;
  • provide recognition and benefits to Manitoba Liquor & Lotteries and demonstrate a reasonable return on financial investment or corporate image;
  • reach a target audience specific to Manitoba Liquor & Lotteries’ business objectives and provide opportunities to promote our product brands;
  • have a direct business relationship to one or more of Manitoba Liquor & Lotteries’ business units or product lines;
  • provide an opportunity for social responsibility messaging;
  • provide an opportunity for gaming or beverage alcohol product education;
  • provide a volunteer opportunity for Manitoba Liquor & Lotteries’ employees.

We are unable to provide sponsorship support for:

  • for-profit organizations;
  • conferences, seminars and workshops;
  • events targeted primarily to children;
  • research projects;
  • capital funding, or core and/or ongoing operational costs;
  • endowment campaigns or projects;
  • political parties, political initiatives or candidates;
  • organizations with a controversial mission;
  • national or international initiatives whereby Manitoba is not the host;
  • religious organizations that limit accessibility and community inclusion;
  • individual or team pursuits (i.e. wedding socials, trips);
  • events/organizations of a narrow scope, e.g. limited audience and demographic;
  • fraternal organizations;
  • advocacy organizations; and
  • community club teams and events (i.e. Scouts, choirs, bands, athletic tournaments).

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