Be the Influence

Be a positive influence for kids when it comes to alcohol.

Youth say that their parents and family members are a big influence in significant life decisions. Start the conversation with your kids and help them make informed decisions. Whatever their age, it's never too early or too late to start talking. We know that talking about alcohol and drinking is sometimes not easy. Here are some ways you can prepare.

Watch the Video

This video shows the many ways alcohol use is presented to children every day. See how many influences you can spot. 

Get the Guide

Download the Be the Influence Resource Guide which talks about the risks of underage drinking and provides age-appropriate, factual information for you to include in conversations with your children. You can also choose short guides for starting conversations by age or topic.

If you prefer, you can order copies of the Resource Guide, free of charge, for you and your friends and family. Simply visit our Contact Us page and select Social Responsibility and then Request Resources.

Full Resource Guide (English)

Full Resource Guide (French)

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