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Entertaining for Good

We are responsible for the sale of liquor and gambling in Manitoba and for us, this means taking a sustainable approach to running our business.

group of young people enjoying drinks outside at table
We always strive to reduce risks associated with our products. At the same time we work with our customers and business partners to inspire healthy choices around liquor and gambling and realize the many benefits that result from the sale of our products and from doing business the right way. Those benefits reach into our community, our environment, and our workplace.

When our customers share their favourite wine while hosting guests, or have fun trying their luck in our casinos, or enjoy their favourite band at our Event Centre, they are part of Entertaining for Good.

We help communities thrive though our support of non-profit organizations. As a major employer in the province, we contribute to the economy while at the same time supporting an employee culture of community voluntarism. Our profits go directly to support provincial priorities from health, education and other government programs that make Manitoba a great place to live.

 Healthy Choices:

We want our customers to make healthy choices around the use of our products. We inform our customers, employees and business partners to inspire moderation.  

 Economic Prosperity:

We want to make Manitoba stronger. We work with our partners to increase the vitality of Manitoba’s tourism, entertainment and hospitality industries, local beer and liquor production and supply, and other local businesses.  

 Environmental Innovation:

We are part of the solutions to our top environmental issues. Recycling and water stewardship are important issues in our industry and to us. We support Manitoba’s green economy.

Our approach

We fund organizations that deliver problem gambling and alcohol addiction services in Manitoba. This includes funding the Addictions Foundation of Manitoba that provides gambling and alcohol prevention and treatment services across the province as well as Community Financial Counselling Services to increase access to specialists who can assist in developing debt management plans in relation to gambling problems. 
Our employees and those of VLT venues and lottery ticket centres take social responsibility training.

Casino staff are trained to help players get accurate information on how gambling works, and answer questions about the Voluntary Self-Exclusion Program and Problem Gambling Helpline.

Liquor Mart staff are trained in age identification and not selling to intoxicated persons or adults buying for minors.

At VLT sites, employees learn about how gambling works, VLT responsible gambling features, player information and problem gambling services.

Lottery retailer training focuses on age identification requirements, player information and problem gambling services.

Research is an essential part of delivering our social responsibility commitment. We use research results to make evidence-based decisions and improve the quality and effectiveness of our programs. Liquor & Lotteries conducts research and program evaluations on our own and with partners provincially and across Canada.

More Info

Manitoba Liquor & Lotteries conducts sustainable procurement. This means that we consider environmental and social values when purchasing goods and services. Our goal is to support positive change along supply chains. 

We promote Fair Trade, a market-based system that uses consumer support to influence international trade practices toward greater social and environmental sustainability, by stocking certified fair trade wines at Liquor Marts and serving certified fair trade coffee and wine at our casinos. 

Procurement strategies help the local community prosper, too. Our casino chefs support “Buy Manitoba” and purchase local ingredients to prepare foods within our restaurants. When we conduct large renovation projects, the construction tenders adhere to Manitoba’s Aboriginal Persons Training and Development policy and Apprenticeship Training and Development policy.

World-class Responsible Gaming Approach

Accreditation provides us with an independent assessment of our social responsibility programs, and provides external independent  assurance to Manitobans about the quality of our programs. We are committed to continuously improving our programs and engaging our stakeholders.

Liquor & Lotteries has earned Level 4 certification in the World Lottery Association’s Responsible Gaming Framework, the highest possible level. For complete information on the World Lottery Association and what is involved in becoming level four certified, please click here: world-lotteries.org

Fair Trade Certified

We serve fair trade certified coffee and liquor at our casinos, and sell fair trade certified products at your Liquor Mart.

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