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Our Stories

Our Purpose: Enrich the Lives of Manitobans

Manitoba Liquor & Lotteries strives to make the greatest possible contribution to the economic and social well-being of our province. In everything we do, we aim to do the right thing for our customers, employees, business partners, suppliers and communities across Manitoba.

Read about how we’ve enriched the lives of Manitobans.

Groundbreaking Research on FASD.

Many organizations throughout Manitoba work year-round to improve support for individuals with Fetal Alcohol Spectrum Disorder (FASD) or advance the prevention and diagnosis of FASD. As Manitoba’s primary retailer of beverage alcohol and as an organization proud to have social responsibility embedded in its culture, Liquor & Lotteries is committed to raising awareness of FASD too....

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Fair Trade. We Can All Toast To That.

Considering a Fairtrade wine when you stop by one of our Liquor Marts? In doing so, you’re helping empower marginalized producers in developing countries earn their own means to a better life for themselves and their community. Here’s how...

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Delicious Delivery

Each year, FortWhyte Alive hosts a Harvest Supper, the non-profit organization’s annual fundraiser which aims to connect people with nature. This year, Liquor & Lotteries collaborated with FortWhyte for their 7th annual event in an innovative effort to bring the Harvest Supper into Manitoba homes.

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Sharing our stories, from our President & CEO

“Since joining the team, I have learned so much about our purpose of enriching the lives of Manitobans. Since much of this was new to me, it might be new to you as well. So we’ll be sharing ‘Our Stories’ about the important things we do as a corporation, and as a team of employees who are dedicated to enrich the lives of Manitobans.“.

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