Deanne joined Manitoba Liquor & Lotteries in April 2017 to oversee Marketing, Communications, Loyalty Programs, Market Research and Digital Media.
Prior to joining the corporation, Deanne led national and international marketing teams in BC, Calgary, and Ottawa in the hospitality, tourism, entertainment, telecommunications and energy industries. Career highlights include her role as Vice President of Marketing and External Relations for the Calgary Stampede, as well as senior portfolios in business development and marketing for TransAlta Corporation.
Deanne is a firm believer in transformational leadership and relationship-building. She has a proven track record in delivering improved financial results and higher levels of employee engagement through her leadership abilities. Her expertise in strategic planning has helped bring about positive change and created new business opportunities.
She earned her degree in Communications from Simon Fraser University in Vancouver and an MBA from Royal Roads University in Victoria. She is a board member for Classroom Champions, an organization that utilizes Olympians and Paralympians to mentor underprivileged youth across North America.