To exceed customer expectations while supporting our communities.
Innovative and responsible delivery of quality products and entertainment, generating revenue for Manitoba.
Importance of People: Foster a positive and diverse workplace and work together towards our common goals.
Responsibility: Demonstrate responsible business, social, and environmental practices.
Integrity and Fairness: Be respectful, ethical and fully accountable for our actions and decisions.
Service Excellence: Provide superior service to our customers, partners and co-workers.
Innovation: Learn from our experiences, embrace change and encourage innovation.
Customers: Maintaining satisfied customers and increasing our customer base.
Effectiveness: Delivering profitable growth and quality products while embracing innovation.
Responsibility: Committed to business integrity, community investment, environmental sustainability practices, and encouraging the responsible use of our products and services.
Employees: Building a new shared culture with an engaged and diverse workforce that is knowledgeable, in a respectful and safe workplace.